You might notice a bit of a vacation theme in my articles lately. I feel it’s important to remind busy agents that you can still take a vacation and run your business.
I’ve covered tips on what to do and what not do on social media and have emphasized five good reasons you need a vacation. But today, I want to put the spotlight on something else: How to maximize open houses, both at home and while away.
How many open houses have led to other transactions in your career? The reality is that open houses aren’t always strictly for buyers. Open houses are an opportunity for agents to network and connect with other agents in different markets while picking up new tricks along the way.
There are several ways to become a master at open houses in your local market. Here are few tried-and-true tips I use:
If you are a real estate junkie like me, you just can’t help yourself. Perhaps it’s a coastal beachfront property that just hit the market or a mountain-view bungalow with all the bells and whistles? When I see an open house that catches my eye while traveling, I make it a point to see it in person.
Here are a few reasons why:
Case in point: I recently took a family vacation to the Boston area and managed to pencil in a Cape Cod open house at 830 Fox Hill Road, Chatham, Massachusetts, currently listed by Sarah Keith with William Raveis Real Estate – Chatham for $2.249 million.
This was a great experience, and I ended up connecting with the listing agent on a number of levels. We had a follow up email days later, and that perfectly demonstrates how visiting an open house while on vacation can result in future deals or income. Here is an expert from the email:
Hi Troy, It was so nice to meet you and your family and friends yesterday at 830 Fox Hill Road in Chatham. It’s always great when people get to visit the Cape for the first time and appreciate its special combination of picturesque villages, dramatic coastal scenery, history, and the arts.
I looked at your fantastic website and love that your offices are gathering places for the community. You’re building something really interesting and unique. In addition, I know you’re considering an investment here, so I’m going to send you our monthly market report. It’s a snapshot of all the activity in Chatham and provides really useful data. You can also click-through and dive into more detailed statistics, and find information on other towns, too.
Thanks for asking me the questions about Eastward Ho reciprocity, the max boat size for the mooring, and estimated rental income with the renovation – I’ll have those answers to you tomorrow. In the meantime, feel free to call, text, or email if you have any questions. Have a good evening. Best, Sarah.
I share this because it demonstrates how one open house can lead to a whole host of opportunities. I can now provide a solid resource or referral to current and future clients looking to relocate or purchase a property on the East Coast, specifically in the Cape. In turn, this agent can also refer her clientele to me when they are seeking property on the West Coast, from Malibu to San Diego, Newport and beyond.
Additionally, the agent provided great feedback on my current business model and marketing. It is always an added bonus to get a fresh pair of eyes on your business, especially when it comes from someone outside your sphere of influence or designated market area.
Another perk? I was able to see how agents on the East Coast are marketing their beachfront properties. This has already sparked several new ideas. All of the above helps me not only market and build my brand, but can lead to new business in the future. This is all from a single open house!